TRENDSOFTWARE PRIVACY POLICY
Protecting your private information is our priority. This Privacy Policy applies to https://propertyminder.com, https://mediaboost.com, and TrendSoftware, Inc., dba PropertyMinder and MediaBoost, and governs data collection and usage. For the purposes of this Privacy Policy, unless otherwise noted, all references to TrendSoftware include both the PropertyMinder and MediaBoost brands. PropertyMinder provides websites, IDX integration, CRM, and marketing tools for real estate agents, while MediaBoost provides advertising management and social media campaign services. By using our Services, you consent to the data practices described in this statement.
1. COLLECTION OF PERSONAL INFORMATION
To provide our Services, TrendSoftware may collect personally identifiable information such as:
- First and Last Name
- Mailing Address
- Email Address
- Phone Number
- Job Title
- Business Address
We do not collect personal information unless you voluntarily provide it to us. You may be required to provide certain personal information when you: register for an account, sign up for offers, send us a message, or provide payment information. We may use this information to communicate with you about requested services. For PropertyMinder websites, visitor and lead data (such as names, contact details, property inquiries, IDX search activity) may be collected and passed directly to the agent who owns the website. Agents are solely responsible for complying with applicable privacy laws when using lead and visitor data. TrendSoftware does not sell or resell lead data.
2. USE OF PERSONAL INFORMATION
TrendSoftware uses your information to operate and deliver the Services you request. We may also inform you of other products or services from TrendSoftware and its affiliates. If you consent to receive calls or SMS from PropertyMinder or MediaBoost, that consent applies only to that brand. Message and data rates may apply. You may opt out of SMS at any time. Neither PropertyMinder nor MediaBoost sells your phone number to third parties.
3. SHARING INFORMATION WITH THIRD PARTIES
TrendSoftware does not sell, rent, or lease customer lists. We may share data with trusted partners who help perform statistical analysis, send communications, provide support, or process transactions. All third parties are prohibited from using your personal information for purposes other than providing these services. We may also disclose information as required by law, to protect rights and property, or in urgent situations to protect safety.
4. TRACKING AND ANALYTICS
We may track user behavior within our websites to understand which services are most popular. This data helps us deliver customized content and advertising. Our sites use third-party tools including Facebook Pixel, Google Tag Manager, Hotjar, and Microsoft Clarity for analytics and advertising. These tools collect information about user interactions to improve performance and measure advertising effectiveness. We do not sell the information collected by these tools.
Managing Your Settings:
- Facebook: adjust preferences via https://accountscenter.facebook.com/ads
- Google: manage ad settings via https://adssettings.google.com/
- Hotjar: opt out via https://www.hotjar.com/legal/compliance/opt-out
- Microsoft Clarity: see https://clarity.microsoft.com/terms
5. USE OF COOKIES
TrendSoftware websites may use cookies to personalize your online experience. Cookies are small text files stored on your device. We use both Strictly Necessary Cookies (for login, billing, security) and Analytics/Advertising Cookies (for tracking interactions, ads, and performance). You can accept or decline cookies in your browser settings. Declining cookies may limit site functionality.
6. LINKS
Our websites may contain links to other sites. We are not responsible for the content or privacy practices of other sites. We encourage you to review the privacy policies of any linked site you visit.
7. SECURITY OF YOUR INFORMATION
TrendSoftware secures your personal information against unauthorized access, use, or disclosure using methods including SSL encryption. While we take appropriate measures, no data transmission can be guaranteed 100% secure. You acknowledge that security and privacy limitations of the Internet are beyond our control.
8. RIGHT TO DELETION
Subject to certain legal exceptions, you may request deletion of your personal information. Send a verifiable request to either support@propertyminder.com or support@mediaboost.com. Upon verification, we will delete your personal information from our records and direct service providers to do the same, except where retention is required for legal or operational reasons (e.g., completing transactions, detecting fraud, complying with obligations).
9. CHILDREN UNDER THIRTEEN
TrendSoftware does not knowingly collect personal information from children under 13. If you are under 13, you must have parental or guardian consent to use our websites.
10. EMAIL COMMUNICATIONS
TrendSoftware may send announcements, offers, confirmations, surveys, and other communications. We may receive notice when you open an email or click a link. You can opt out of marketing emails at any time by following unsubscribe instructions or contacting the appropriate brand: info@propertyminder.com or info@mediaboost.com.
11. CHANGES TO THIS POLICY
TrendSoftware may update this Privacy Policy from time to time. We will notify you of significant changes by email, site notice, or account message. Your continued use of our Services after changes constitutes acceptance of the updated Policy.
12. CONTACT INFORMATION
TrendSoftware, Inc.
1101 S Winchester Blvd., Ste. G-180
San Jose, California 95128
For PropertyMinder:
info@mediaboost.com |
800-743-5820
Effective as of September 2025