Which Social Media is best for Advertising
Each existing Social Media platform offers something different but are equally beneficial. It all depends on the type of customer you are seeking and the message you want to convey. If you have made the decision to explore Social Media Marketing, then the next step is to figure out which platforms are the best for your needs. Let’s briefly explore the main Social Media platforms that are entertaining our society.
Facebook: With the highest monthly user total of 2.93B, it makes sense why adverting on Facebook is producing continued results for many companies. The average age of a Facebook user is 40.5 years old which is typically the age bracket of the decision makers within a household. Running Social Media campaigns on Facebook will generate about 29 hours of isolated exposure per month, with the average person spending 58 minutes per day liking photos and commenting on posts.
Instagram: As part of the Meta corporation (Facebook), Instagram delivers 1.47B total monthly users. The average age of an Instagram user is between 29 and 34 years old which are primarily Millennials and Generation Z. Being that Instagram is primarily visual stimulus, your ads must provide this to your audience. The message must be quick and concise, since the average Instagram user spends 29 minutes per day engaging with their community (about 50% less than Facebook daily usage).
X (aka Twitter): With 238 Million monthly users, the average age and time spent per day are identical to Instagram. However, the usage and environment are vastly different. While people gravitate to Instagram to post or view image rich content, Twitter users engage with news, events, and brands they like. Posts are limited in visual stimulus as well as total words which means this structure is reflected upon your Twitter ads.
TikTok: The newest platform to the party and growing the fastest. The average age of a TikTok user is between 16 and 24. However, their users are spending 50% more time per day on TikTok than Facebook users. Content is primarily video rich, with choreography plays are large role in what people are viewing. If your demographic is in this age bracket, this may be a great option for generating exposure for your business.
LinkedIn: Primarily a place for professionals to connect with other professionals, network, or find a better job, the majority of daily users are 18-29 years old. Although a great place to connect with other professionals, Social Media Ad exposure will be limited to roughly 17 minutes per day.
YouTube: Some may debate that this is even Social Media, it is a place for brands and individuals to gain exposure. However, we must note that a majority of people visit YouTube for music videos, podcasts, and archive footage, there are many opportunities within videos to gain traction for your business. Since it is owned by Google, retargeting is one of the main components of YouTube ads.
So which Social Media platform is the best? They all bring their own value to the table since exposure and brand recognition are equally obtainable. If the trial and error approach isn’t for you, then perhaps you would like to sit down with us and figure out the best avenue.
Any Social Media channel will produce exposure, some just more than others. The first step is to identify what you want to accomplish, the message you want to convey, and the results your business needs. MediaBoost has developed a proven marketing structure that eliminates the guess work out of Social Media Advertising. Backed by Artificial Intelligence and years of experience, let us maximize your budget and deliver the traffic and exposure you need to expand your audience.
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