How to Post Social Media Ads
If you are planning to manage your own Social Media advertising, there are a few things to consider. As with anything, consistency is vital. Consistent leads equate to consistent sales. However, when it comes to lead generation, staying on task is more of a challenge. It is easy to focus on what is going to make you money today and neglect what will make you money in the future. The objective is to create a structure you can follow and dedicate at least 10 hours per month on your Social Media Advertising.
Content is King. In order to maximize effect and engagement, you will need to rotate a series of 5-8 graphically rich ads to keep your posts fresh. If you plan on posting images, make sure your artwork is high resolution and vivid. Remember: you only have a few seconds to get the attention of your viewer. It is very easy for ads to appear dull and blend in with the rest of the content. I am sure you have seen how people navigate Social Media: Continuous thumb scrolling, liking, the occasional comment, a follow here, a follow there. You get the idea.
Identify your platforms. Just in case you missed it, please refer to our previous blog post about advertising on the different social media outlets. There is some insight for you to assist with your game plan. Each Social Media platform offers something a little different. Some are cheaper than others while some produce more exposure than others. What and where you post has everything to do with the type of business you are running and the type of customer you are seeking.
Remember: Social Media advertising is not like Google advertising. Google ads are sitting there waiting for potential customers to search. Social Media ads target your potential customers.
Setting your Budget. You can’t even guess the amount of people that thought they set up their campaigns correctly and end up receiving a shocking bill at the end of the month. There is a big difference between your campaign limit and your daily ad spend. The trick is to exhaust your monthly budget to maximize exposure BUT to have daily limits, so your marketing never disappears. Budgeting requires your undivided attention because you will also need to adjust budget to a higher performing campaign. Plan for 5-8 hours per month on Ad spend.
If you have gotten this far, don’t be discouraged. The purpose of this blog post is to give you some insight because social media marketing is delicate. Often, people think they can do it and end up fading out because of the hours it requires to be effective. We understand wanting to do it on your own because hiring a company can cost thousands.
The only thing we would like to mention is that we are the most affordable Social Media Marketing in the US. We specialize in working with small marketing budgets because not everyone has thousands of dollars to spend on lead generation. If you are considering Social Media lead generation, perhaps have a quick chat with us. You would be surprised what we can do with a $200 marketing budget.
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